Why you should stop doing one-off social collabs
August 19, 2021

Okay, so you have a little marketing money set aside, and you plan to engage in paid influencer posts. Great, but read this first! When crafting an influencer strategy, the…

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PR and Conversions: Three Things to Know
June 14, 2021

Let’s test your knowledge of the relationship between PR and conversions for a moment. Q: Which one of the following statements best represents the true relationship between PR and conversions?…

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Top 6 Tips For Landing a TV Hit
May 5, 2021

We don’t want to give away our age, but when we started in PR, securing a TV hit was the ultimate holy grail of media placements.  Back then (in the…

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