8 Realistic NY Resolutions for Female Entrepreneurs

January 12, 2021

“Read more books, cook more, lose 10 lbs, cut out sugar, work out five times a week, stop binge-watching reality shows on Bravo”…  Let’s be honest: our personal new year’s resolutions tend to get abandoned by about March. This can be especially true for female entrepreneurs as we get into the year and become consumed…

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TOP 5 JOURNALIST PET PEEVES

October 1, 2020

In our blog, we put a lot of effort into crafting helpful pieces that tell you how to get amazing results from your DIY PR and marketing efforts. And we hope you’re diligently following all our tips and tricks! But it occurred to us that you might also need a handy guide or two on…

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HANDLING COMPLAINTS ON SOCIAL MEDIA: DO’S AND DON’T’S

August 31, 2020

Self-help gurus are always telling us to block and delete negative comments from the ‘haters’ on social media. But if you’re a business, this doesn’t fly. Complaints are part of being in business and having customers. Sweeping objections under the proverbial rug will only make them come back louder and more disgruntled. Not to mention,…

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How to Secure Your Own Publicity Through Guest Writing

July 13, 2020

So, you want some awesome PR for your business. You want to establish yourself as an authority in your field. You want to drive backlinks to your website, improve your SEO, and some impressive content for social media wouldn’t hurt either. Oh, and the kicker: you don’t want to spend a cent. Well first of…

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12 Things To Know Before You Go Live On Instagram

June 15, 2020

‘Going live’ on Instagram is all the rage. Despite being a feature on IG for a while, going live recently catapulted to popularity while the world was on quarantine. So, what’s all the fuss about? You may have heard that using Instagram Live does wonders for your social media presence and engagement. But it can…

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#StayAtHome Gifting for Influencers

May 8, 2020

During this lockdown, your brand is more likely to capture the attention of your favorite influencer than ever before. Not necessarily by engaging with them on social; with every eye under 50 in the western world on Instagram right now (too much time on our hands!), the algorithm is getting a little cluttered. But you…

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MEDIA LANDSCAPE IN COVID-19: to pitch or not to pitch?

April 16, 2020

COVID-19 is dominating the headlines across the globe (rightly so), and communicating during this time is uncharted waters for most. With so much uncertainty around pitching (particularly for our DIY publicity squad), we tapped into our media contacts to offer a quick look at the current media landscape (as of April 15th). We’ll cover some…

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WHAT YOUR BRAND SHOULD (AND SHOULDN’T) POST ON SOCIAL MEDIA DURING A CRISIS

March 20, 2020

It can feel impossible to know what to post on social media in a crisis, especially one that is impacting the world globally. It’s hard enough to find appropriate words to say as an individual when someone you care about has endured a personal tragedy. Multiply that person by 7 billion, put the whole exchange…

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10 STEPS TO SUCCESSFUL INFLUENCER MARKETING

January 20, 2020

Influencer marketing can be a polarizing topic. Depending on who you talk to, you may hear a success story about how a single paid post quadrupled brand revenue and resulted in thousands of new Instagram followers. Or, you may get an eye roll, and hear about thousands of wasted marketing dollars spent on inauthentic, bought…

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NEWS BY NUMBERS: A Statistical Advantage

October 14, 2019

Reading this blog will make you 57% more likely to land a press hit within the next 30 days* *Ok, fine. We totally made that one up. But CREDIBLE, real statistics (backed by research conducted by reputable organizations) have the power to: Strengthen your story Substantiate your claim Provide valid justification for why your brand,…

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