B2B Networking, Brand Partnerships & Cross Promotions
March 15, 2021

Growing your business through the power of PR and marketing is not always about Forbes covers, TV appearances, and Instagram influencer shout-outs. Now, don’t get it twisted; media and influencers…

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Leverage Your Influencer Content: How To Turn One Post Into Weeks Of Publicity
February 1, 2021

So, you managed to secure a social media post from one of your fave influencers! You made an investment, and there they are, engaging with your brand in a pic…

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Top 5 Jounalist Pet Peeves
October 1, 2020

In our blog, we put a lot of effort into crafting helpful pieces that tell you how to get amazing results from your DIY PR and marketing efforts. And we…

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Handling Complaints on Social Media: Do’s and Don’ts
August 31, 2020

Self-help gurus are always telling us to block and delete negative comments from the ‘haters’ on social media. But if you’re a business, this doesn’t fly. Complaints are part of…

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How to Secure Your Own Publicity Through Guest Writing
July 13, 2020

So, you want some awesome PR for your business. You want to establish yourself as an authority in your field. You want to drive backlinks to your website, improve your…

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#StayAtHome Gifting for Influencers
May 8, 2020

During this lockdown, your brand is more likely to capture the attention of your favorite influencer than ever before. Not necessarily by engaging with them on social; with every eye…

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a happy young woman shouting into a megaphone
Media Landscape in COVID-19: to pitch or not to pitch?
April 16, 2020

COVID-19 is dominating the headlines across the globe (rightly so), and communicating during this time is uncharted waters for most. With so much uncertainty around pitching (particularly for our DIY…

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the word crisis written on a piece of paper in a typewriter
What Your Brand Should (and shouldn’t) Post on Social Media During a Crisis
March 20, 2020

It can feel impossible to know what to post on social media in a crisis, especially one that is impacting the world globally. It’s hard enough to find appropriate words…

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10 Steps to Successful Influencer Marketing
January 20, 2020

Influencer marketing can be a polarizing topic. Depending on who you talk to, you may hear a success story about how a single paid post quadrupled brand revenue and resulted…

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coffee cup sitting on top of an open newspaper
News by Numbers: A Statistical Advantage
October 14, 2019

Reading this blog will make you 57% more likely to land a press hit within the next 30 days* *Ok, fine. We totally made that one up. But CREDIBLE, real…

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