It might surprise you what journalists will and won’t consider news. Something you believe is a shoo-in for a Forbes cover, may not actually be that newsworthy. And something you…
Read MoreSo, you’re finally ready to take the PR plunge but may not have the budget yet to engage an agency. You may be launching a new business or looking for…
Read MoreJanuary has come to a close, and the buzz of ‘new beginnings’ has started to die down. However, if you are like us, you are feeling more determined than ever…
Read MoreThe average journalist receives over 200 emails, media alerts and press releases EACH DAY. A recent study discovered that the time spent reviewing each press release is less than 60…
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