Okay, so you have a little marketing money set aside, and you plan to engage in paid influencer posts. Great, but read this first! When crafting an influencer strategy, the…
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Let’s test your knowledge of the relationship between PR and conversions for a moment. Q: Which one of the following statements best represents the true relationship between PR and conversions?…
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We don’t want to give away our age, but when we started in PR, securing a TV hit was the ultimate holy grail of media placements. Back then (in the…
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Growing your business through the power of PR and marketing is not always about Forbes covers, TV appearances, and Instagram influencer shout-outs. Now, don’t get it twisted; media and influencers…
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So, you managed to secure a social media post from one of your fave influencers! You made an investment, and there they are, engaging with your brand in a pic…
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“Read more books, cook more, lose 10 lbs, cut out sugar, work out five times a week, stop binge-watching reality shows on Bravo”… Let’s be honest: our personal new year’s…
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In our blog, we put a lot of effort into crafting helpful pieces that tell you how to get amazing results from your DIY PR and marketing efforts. And we…
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Self-help gurus are always telling us to block and delete negative comments from the ‘haters’ on social media. But if you’re a business, this doesn’t fly. Complaints are part of…
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So, you want some awesome PR for your business. You want to establish yourself as an authority in your field. You want to drive backlinks to your website, improve your…
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‘Going live’ on Instagram is all the rage. Despite being a feature on IG for a while, going live recently catapulted to popularity while the world was on quarantine. So,…
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