The Publicity Starter Kit

The Launch Shop

Whoever said you need to spend thousands on a fancy PR agency was wrong.

Learn from the experts and get instant access to plug and play content, including:

• HOW TO FIND MEDIA CONTACTS:You don’t always need to spend hundreds of dollars on a paid media database. The truth is, there are some simple but effective ways to find them (for free). We channel our inner private detective and share with you ways to get those deets.
• MEDIA PITCH TRACKER:A guided template, to help keep all your pitching efforts in one place, and to ensure that no leads slip through the cracks.
• DIY PR PLAN:A goal without a plan is just a wish. Get access to our agency PR plan template. It includes a guided process to add structure to your publicity goals.
• PRESS KIT TEMPLATE:Because first impressions are everything in PR, we have provided a guide and easy-to-edit template for a press kit that stands out. The press kit (also known as a media kit) will include all promotional information that journalists look for when locking in coverage.
• PRESS RELEASE GUIDE:Press releases are one of the easiest ways to get your news story published, but it can be so challenging to get it right. Get our essential guide and workbook for creating the perfect press release, using the exact template that has landed our clients in media outlets around the world.
• PITCH PERFECT TEMPLATE:Take all the guesswork of crafting a pitch (that actually gets read!). Save yourself all that time, money, and effort using our simple, proven perfect pitch template.

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