Okay, so you have a little marketing money set aside, and you plan to engage in paid influencer posts. Great, but read this first! When crafting an influencer strategy, the…
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Let’s test your knowledge of the relationship between PR and conversions for a moment. Q: Which one of the following statements best represents the true relationship between PR and conversions?…
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We don’t want to give away our age, but when we started in PR, securing a TV hit was the ultimate holy grail of media placements. Back then (in the…
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