the word crisis written on a piece of paper in a typewriter
What Your Brand Should (and shouldn’t) Post on Social Media During a Crisis
March 20, 2020

It can feel impossible to know what to post on social media in a crisis, especially one that is impacting the world globally. It’s hard enough to find appropriate words…

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10 Steps to Successful Influencer Marketing
January 20, 2020

Influencer marketing can be a polarizing topic. Depending on who you talk to, you may hear a success story about how a single paid post quadrupled brand revenue and resulted…

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News by Numbers: A Statistical Advantage
October 14, 2019

Reading this blog will make you 57% more likely to land a press hit within the next 30 days* *Ok, fine. We totally made that one up. But CREDIBLE, real…

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Think Like a Publicist: How to diagnose the real news in your business
April 29, 2019

It might surprise you what journalists will and won’t consider news. Something you believe is a shoo-in for a Forbes cover, may not actually be that newsworthy. And something you…

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Get Free Publicity for Your Business Using These Tools
March 26, 2019

So, you’re finally ready to take the PR plunge but may not have the budget yet to engage an agency. You may be launching a new business or looking for…

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young woman using laptop at a desk
Kickstart PR For Your Business
February 5, 2019

January has come to a close, and the buzz of ‘new beginnings’ has started to die down. However, if you are like us, you are feeling more determined than ever…

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Headline Hacks: How To Write Headlines That POP In A Crowded Inbox
January 13, 2019

The average journalist receives over 200 emails, media alerts and press releases EACH DAY. A recent study discovered that the time spent reviewing each press release is less than 60…

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